Farmpreneur; Farming is just like a business | Santhraju . | TEDxRajajinagar

In an era of uncertainty in agriculture, Mr. Santharaj u stands as an inspiration—a model farmer who has turned challenges into opportunities through confidence, effort, and unwavering belief in the power of farming. Beyond his personal achievements, Mr. Santharaju is a pillar of support for his community. He provides employment to hundreds, helping families sustain their livelihoods. His generosity extends to schools, farmers’ marriages and housewarming ceremonies. He feels Farming is similar to Business-there are failures in business and losses, likewise crops may fail or have less yield leading to loss. Mr. Santharaju, a resident of Hanyalu Gram Panchayat in Arakalgud Taluk, Hassan district, studied up to the 6th grade before dedicating himself to agriculture at a young age. Despite facing numerous challenges and setbacks, he never wavered in his determination. Through relentless hard work and a deep trust in farming, he has successfully cultivated ginger, transforming his life into one of prosperity. He lives a life like successful business man—a testament to his perseverance and dedication. His journey proves that an ordinary farmer, with resilience and commitment, can achieve remarkable success. He fulfilled his dream of owning a car and home built through his hard work. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx