Maggie Wolff – Measuring the User Experience and the Impact of Effort on Business Outcomes
www.pydata.org
How do you know when a user experience isn’t hitting the mark? Do you wait for it to show up in qualitative feedback? Do you have a long list of different metrics that you have to keep track of that could potentially signal a problem? When evaluating user experiences, how can you quantify if it’s a good experience or not? Additionally, how do you know if your good or bad experience is impacting other areas of the business?
These are common problems for product managers and the data scientists and analysts who support them. To solve them, I propose creating an aggregate metric that represents the effort or friction experienced by your users – a User Effort Index.
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