Ronny Ahituv: Supercharging CTR (Click-Through Rate) with Plug-and-Play AI Capabilities
explore a fully AI-driven pipeline designed to boost click-through rates (CTR) using adaptable, off-the-shelf tools. The pipeline leverages:
Generative AI and genetic algorithms for creating diverse ad creatives.
Contextual multi-armed bandits to select the best creatives based on real-time data, powered by built-in regressors.
ARIMA models to capture and adjust for seasonal trends.
Multimodal embeddings to efficiently handle and cluster high-cardinality features.
This session will demonstrate how integrating readily available AI solutions can help achieve more effective, streamlined CTR optimization.
